Robot Care Systems wins Shell LiveWIRE award

Four young entrepreneurs battled in the finale of the LiveWIRE Award 2015. A programme organised by Shell and the Chamber of Commerce to help young and innovative entrepreneurs in developing their company.
Maja Rudinac from Robot Care Systems developed a robot to enable the elderly to be more independent at a later age. She collected the jury prize of €20,000 that she can invest in her endeavour. As the people’s choice, Job Jansweijer from KonneKt won the public prize of €5.000 with 35% of the votes.
It is my ambition to grow from “startup” into a bigger and established company. Because of this I am very grateful to be able to receive the LiveWIRE Award. Hopefully I can use it to offer even more elderly citizens a more comfortable and independent life.” — Maja Rudinac.
The image of elderly sitting in care homes, having given up on life was impossible for Rudinac to swallow. This propelled her to found Robot Care Systems. Her robots help senior citizens to function independently for a longer time and to have a nicer life. The company was founded from the need to make a difference. Rudinac: “In care homes I saw how the elderly struggle with daily actions.

The LiveWIRE Award is awarded yearly to an entrepreneur under the age of 35 who manages to convince the jury of his or her entrepreneurial qualities and capability to innovate. The finale took place in style at B. Amsterdam, building of the future when it comes to cooperation and dynamism.
“It’s great to see how young entrepreneurs want to conquer the market with innovations. LiveWIRE is a great example of big companies and startups working together to promote innovation and entrepreneurship.” says Dick Benschop, President Director of Shell Netherlands
Claudia Zuiderwijk, president of the Board of Directors of the Chamber of Commerce: “Especially innovation leading to scale-up is essential. We will focus the LiveWIRE programme even more on this. We’re proud that we can offer these young ambitious entrepreneurs a wide range of activities together with Shell.”
The four companies EXO-L, KonneKt, Skytree and Robot Care Systems were judged on innovation, entrepreneurial spirit and potential for growth. The jury consisted of Hubert Deitmers, Co-Founder and Managing Partner Endeit Capital B.V., Constantijn van Oranje, Special Advisor StartupDelta & Vice-Chair International Circle of Influencers, Huib ter Braak, Excomm member Arval & Director Europe and Mediterranean Zone, Chairman-Elect CIC Rotterdam and Marius T.H Meeus, Professor of Strategy, Innovation and Organizational Learning at the University of Tilburg. The juryprize was awarded by Geert Jan Bruinsma, Founder Booking.com.